Our client is an international leading producer and distributor in F&B in Cambodia and they are seeking for a Consumer Market Intelligence Manager who will be in charge of Developing Partnership with other stakeholders, driving and leading consumer inspiration, marketing mix and managing budget to increase ROI of research spending. He/she will be based in Phnom Penh.

• Lead teams focused on creating and deploying enhanced Consumer, Shopper, Trade Intelligence and Business analytics within the organization
• Develop partnerships and create alignment with leadership team, marketing, sales and related stakeholders
• Partner and liaise with global and regional CMI and Marketing teams
• Work closely with local non-commerce functions such as Finance, Purchasing, and Operation
• Bring together all elements of CMI to identify innovation opportunities
• Create long-term portfolio strategy and business planning (brand strategy: positioning, pricing, and markets, channel strategy)
• Drive and manage innovation agenda to develop innovation strategy
• Partner with Marketing Directors and Brand Managers to develop and test concepts through the innovation funnel
• Manage stage gate process of Innovation initiatives, support media planning and measurement
• Drive and Lead Consumer Inspiration
• Partner to inspire Consumer Insight generation in business teams
• Lead Brand Health measurement and communications tracking, partner in brand positioning development
• Provide Shopper learning for Marketing and Sales strategy and activation
• Deliver business analytics plus reporting capability and action of external market and consumer reporting, consumer KPI Measurement and Reporting. Partner with IT in Information Systems and Data Management
• Develop and deploy ATL and BTL Effectiveness. Translate category, brand, consumer and customer intelligence into implementable platforms for sales team to execute per channel
• Drive marketing mix, touch point measurement, sponsorship, and other marketing effectiveness tools
• Support the Business in High Level Business Forecasting: beer and key segments (by format and channel), responsible for Mid to Long-Term View
• Partner with procurement team for vendor management and spending optimization
• Manage and optimize budget and resources to increase ROI of research spending

To Marketing Director

• Bachelor or Master Degree in Business, Economics, Marketing or related field with a strong quantitative focus. Relevant coursework in statistics, math and/or business required
• 10+ years of related FMCG, commercial, and industry experience
• Significant consumer research and analytic experience required
• Prior people leadership and management experience required
• Beverage Alcohol, Fashion, and/or other CPG experience in Innovation/NPD Management
• Business Problem Solving – Identifies, defines and answers the right questions to resolve business problems/ identify business opportunities
• Fueling Insights – Provides illumination on how peoples’ attitudes drive their behavior and partners with the business in enabling insight generation
• Knowledge Synthesis - Harnesses & leverages existing knowledge to address existing business issues/opportunities or to surface new ones
• Technical Mastery - Defines and executes the right research and processes to fill knowledge gaps and convert technical knowledge into practical applications
• Translates Innovation plans clearly into actionable activation plans for Sales Team to execute
• Ability to clearly and concisely communicate and present ideas, facts and technical information to management and key individuals